Showing posts with label product management. Show all posts
Showing posts with label product management. Show all posts

Friday, 29 September 2017

Build #MVP to gather customer intelligence!! by @tejasvdeshmukh #health2con


Over the years working in Healthcare, witnessed endless innovation across the technology landscape over last few years. This is only due to the aspiring moguls who understand the crux of business and would like to capitalize on specific problems using new approaches.
Innovation is everywhere, be it harnessing the data power for population health or using advanced technology to enhance digital health. From Outcome Health, Livongo... toPriorAuthNow, each one of them have addressed a specific healthcare challenge in a unique way. Enhancing clinical outcomes, access to care, and improved operational efficiencies.
We are now living in the era of innovation!!

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Friday, 18 November 2016

3 P's framework - Product Motivation by Prashantha Sawhney

This article is the last in the series related to 3 P's framework to be successful. We finally focus on Product as it relates to the "why" and "what" work needs to be done.

Traditionally most people talk about products focusing on Feature - Function - Benefit methodology which has worked well for the past 40 years since it was introduced by IBM in 1976. With changes in times as well as proliferation of products, to differentiate their products, people also started to focus on USP (Unique Selling Proposition), RoI (Return on Investment), Efficiency savings, increased Effectiveness,  reduced TC (Total Cost of Ownership) etc. These are logical things which appeal to the mind, however many times we still are not able to decide on a specific product given this multitude of facts and figures.

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