3 P's framework - Product Motivation by Prashantha Sawhney

This article is the last in the series related to 3 P's framework to be successful. We finally focus on Product as it relates to the "why" and "what" work needs to be done.

Traditionally most people talk about products focusing on Feature - Function - Benefit methodology which has worked well for the past 40 years since it was introduced by IBM in 1976. With changes in times as well as proliferation of products, to differentiate their products, people also started to focus on USP (Unique Selling Proposition), RoI (Return on Investment), Efficiency savings, increased Effectiveness,  reduced TC (Total Cost of Ownership) etc. These are logical things which appeal to the mind, however many times we still are not able to decide on a specific product given this multitude of facts and figures.

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